Apara Mehta, a veteran of the Indian entertainment world, has long been a witness to the sweeping changes on television. For her, TV is not just a medium for entertainment — it is a force that shapes opinions, starts conversations and can bring about real social change. Her belief in television’s power and responsibility resonates with many who have grown up watching serials, reality shows and newer digital content.
A veteran’s perspective on Indian television
Having spent decades in the industry, Apara Mehta has seen television evolve from simple, family-focused dramas to a diverse landscape that includes socially relevant programming, edgy content and global formats. She often points out that this evolution brings a duty along with visibility: as the medium reaches millions, creators and performers must be mindful of the messages they send.
Television as a mirror — and a megaphone
Television reflects society back to itself. At the same time, it amplifies ideas and normalises behaviours. Apara Mehta stresses that when a storyline touches on sensitive topics — like gender roles, mental health, or social justice — it can either reinforce old stereotypes or help break them. That dual role makes every script, every character and every scene important.
How TV influences viewers
- Shapes perceptions: Repeated images and narratives form cultural norms and expectations.
- Sparks conversations: Popular shows often prompt debates at homes, schools and workplaces.
- Creates role models: Characters can inspire positive change, especially among young viewers.
- Raises awareness: Thoughtful storylines can bring attention to under-discussed issues.
Responsibility on and off screen
Apara Mehta’s stance is straightforward: with great reach comes great responsibility. She urges writers, producers and actors to consider the long-term impact of their work. This doesn’t mean every show must be a social crusade, but there is room for thoughtful storytelling that entertains while being conscientious.
Practical steps she supports
- Including diverse voices in writers’ rooms and production teams.
- Talking to experts when depicting sensitive subjects.
- Creating nuanced characters rather than one-dimensional stereotypes.
- Balancing entertainment value with ethical storytelling.
Why audiences should care
Viewers are part of the ecosystem. Apara Mehta believes audiences can encourage better television by demanding smarter content, supporting shows that push boundaries responsibly, and speaking up when portrayals are harmful. The feedback loop between creators and viewers matters — it shapes what gets made next.
The road ahead for Indian TV
As Indian television continues to diversify — with streaming platforms, regional content and experimental formats — Apara Mehta is optimistic. She sees opportunity for stories that entertain while contributing positively to social discourse. For her, the ideal future is one where creativity and conscience go hand in hand.
In short, television remains a powerful storyteller. And voices like Apara Mehta’s remind the industry that impact and responsibility should travel together — for the benefit of both art and audience.