Day 21 early trends: How Dhurandhar is faring
Early trade checks on the 21st day of release show Dhurandhar still pulling audiences, though numbers have softened as expected in the third week. Preliminary estimates suggest collections are modest — typical for a weekday in the third week — but the film continues to enjoy steady footfalls in multiplexes and metro centres.
Key early takeaways
- Steady hold: Dhurandhar is holding a loyal audience base thanks to Ranveer Singh’s star power and the film’s core fan moments.
- Weekday dip: Early reports indicate a drop versus last weekend, which is normal for day 21. Some shows have been trimmed to maintain occupancy in prime slots.
- Urban strength: The film is doing relatively better in urban and multiplex circuits than in single screens, where weekday collections are softer.
Impact of the new release: Tu Meri Main Tera Main Tera Tu Meri (MMTMTTM)
The arrival of Tu Meri Main Tera Main Tera Tu Meri (MMTMTTM) has reshaped audience choices this week. The new film’s fresh music and youth-oriented packaging have attracted the young multiplex crowd, which has slightly diluted Dhurandhar’s evening and late-night shows.
How the competition is playing out
- Slot shuffling: MMTMTTM has grabbed a chunk of prime-time shows in many chains, pushing Dhurandhar to earlier or fewer screens in some circuits.
- Audience split: Family and action-loving viewers are still choosing Dhurandhar, while younger groups are sampling the new release.
- Trade reaction: Exhibitors say the split is healthy — both films are finding their niches rather than one completely overshadowing the other.
Why Dhurandhar is still relevant in week three
Several factors are helping Dhurandhar maintain presence in theatres beyond the initial weeks:
- Ranveer Singh’s appeal: His promotional pushes and memorable sequences continue to draw viewers who missed the film earlier.
- Word-of-mouth: Positive chatter on key scenes and action beats sustains repeat business in certain pockets.
- Screen mix: Stronging multiplex occupancy means the film can survive with fewer but fuller shows, keeping per-screen averages respectable.
Weekend outlook and long-term prospects
All eyes will be on the upcoming weekend. If Dhurandhar can convert weekday interest into weekend footfalls, it may see a small rebound in collections. Factors to watch:
- Weekend jump: A 20–40% uptick over weekday numbers would signal healthy hold and extend the film’s run.
- New releases: Any additional new films in the next week could further fragment screens and audiences.
- Territorial strength: Strong performance in select cities and overseas can add valuable lifetime business even as domestic weekdays taper.
Bottom line
On day 21, Dhurandhar is in a comfortable — if quieter — phase of its theatrical journey. The film’s core strengths are keeping it afloat despite competition from the youthful MMTMTTM. This week will show whether Dhurandhar can translate steady interest into another solid weekend or settle into a respectable end-of-run total.