Day 4 box office: Kartik Aaryan’s Tu Meri Main Tera Main Tera Tu Meri battles the Dhurandhar wave
The fourth day at the box office proved rough for Kartik Aaryan’s rom-com Tu Meri Main Tera Main Tera Tu Meri (TMMTMTTM). With audience attention firmly captured by the ongoing success of Dhurandhar, the Kartik starrer struggled to maintain the momentum it needed after the opening weekend.
Weekend hold versus Monday drop
After a decent opening weekend driven by urban multiplex crowds and Kartik’s fanbase, TMMTMTTM saw a noticeable dip on day four. Early trends point to a sharp fall in weekday footfalls compared to the Friday–Sunday period. That kind of Monday drop is a worrying sign for films that rely on steady word-of-mouth to build long runs.
How Dhurandhar squeezed screen space and audiences
- Screen dominance: Dhurandhar retained strong shows across single screens and multiplexes, leaving fewer desirable morning and evening slots for TMMTMTTM.
- Broader appeal: Dhurandhar’s mass-appeal content and positive reviews attracted families and repeat viewers, segments that often sustain box office growth into weekdays.
- Word-of-mouth momentum: When one film gets the conversation going, it naturally draws undecided audiences — and that momentum has worked against TMMTMTTM this week.
Where Tu Meri Main Tera Main Tera Tu Meri fell short
- Mixed critical response: Reviews and audience reactions for the Kartik Aaryan film were uneven, which hurt its ability to convert curious viewers into steady weekday audiences.
- Genre fatigue: Rom-coms need strong freshness and a clear hook; some viewers felt TMMTMTTM didn’t offer enough novelty to recommend it widely.
- Competition for attention: With Dhurandhar commanding headlines and social media chatter, TMMTMTTM found it harder to stay top-of-mind.
What this means for the film’s run
A steep day-four drop doesn’t automatically spell doom, but it does narrow the margin for error. For TMMTMTTM to stabilize it will need:
- Improved word-of-mouth from audiences who liked the film;
- Smart promotional pushes midweek — song plugs, cast appearances or backstory content that can revive interest;
- Strong hold in specific circuits (urban multiplexes or pockets where Kartik has a loyal fanbase).
Outlook
At the moment, Tu Meri Main Tera Main Tera Tu Meri faces an uphill task. Unless the film generates fresh buzz, Dhurandhar’s continued dominance could limit its lifetime collection. For Kartik Aaryan, this chapter is a reminder of how fierce box-office competition and timing can shape a film’s fate, regardless of star power.
In the coming days, all eyes will be on weekday trends and whether any new audience endorsements can turn the tide for TMMTMTTM.