Bollywood actor Mrunal Thakur has been roped in as the new face of Carlton Wellness, the premium wellness-hospitality initiative from fast-growing conglomerate EBG Group. The collaboration, effective from FY 2025–26, is a clear play to position Carlton as a credible, conscious luxury brand that blends clinical science with experiential wellness — and the studio-friendly charm of a mainstream star like Mrunal only adds to the appeal.
Why Mrunal Thakur fits the Carlton Wellness story
EBG Group chairman Dr Irfan Khan said Mrunal was chosen for her “authentic alignment with wellness, balance, and mindful living.” Known for a calm on-screen presence, discipline, and understated elegance, Mrunal’s image dovetails with Carlton’s focus on longevity, preventive care and inner wellbeing.
Speaking about the partnership, Mrunal Thakur said, “Wellness is deeply personal to me. Carlton’s approach goes beyond luxury—it focuses on balance, healing, and inner wellbeing. I’m excited to associate with a brand that encourages people to slow down, reconnect with themselves, and prioritise holistic health.”
What the partnership will involve
From FY 2025–26, Mrunal will front a range of brand activities for Carlton Wellness. Her role includes:
- Starring in brand films and digital storytelling initiatives
- Leading experiential wellness campaigns and flagship property launches
- Being the face of curated wellness programs and membership drives rolled out in phases across India
Carlton’s wellness-hospitality model
Carlton Wellness is being built as an integrated platform that combines hospitality with regulated wellness services. The model brings together clinical and experiential offerings — Ayurveda, naturopathy, mindfulness, hydrotherapy — while adapting international wellness standards to Indian lifestyles. The emphasis is on long-term wellbeing, preventive healthcare and improved quality of life rather than short-term pampering.
Current and upcoming projects
Licensed Carlton Wellness spa formats are already live within select premium hospitality and real estate projects. Meanwhile, flagship retreats and resort projects are in advanced stages of development, with properties set to open in Ahmedabad, Indore and Manipal.
Expansion roadmap and targets
Carlton Wellness plans fast expansion across metro and Tier‑1 cities, with confirmed rollouts in Hyderabad, Bhubaneswar, Surat, Lucknow, Bangalore and Manipal. The 2026 plan broadens the push into states and regions such as Maharashtra, Goa, Karnataka, Kerala, Rajasthan, Uttarakhand and key NCR hubs.
- 20–30 new wellness spas in metros and Tier‑1 cities
- 4–6 destination wellness retreats
- 2–3 boutique wellness resorts in nature-led or coastal locations
- 1–2 luxury wellness residential or vacation-home projects
Longer term, EBG and Carlton aim to open over 50 wellness touchpoints nationwide by 2027–28 and emerge as India’s largest regulated wellness network by 2029–30, with plans for international expansion into GCC and Southeast Asian markets.
Business outlook and revenue forecast
The platform expects multiple revenue streams — spa operations and memberships, retreat and resort bookings, licensing and revenue‑share partnerships, managed wellness vacation homes, and bespoke brand collaborations. EBG projects revenues of Rs 80–120 crore in FY 2025–26, growing to Rs 180–250 crore in FY 2026–27 as the pipeline comes online.
What this means for fans and wellness seekers
For Mrunal’s followers, this tie-up offers a softer, lifestyle-oriented side to the actor’s public persona. For wellness consumers, Carlton’s strategy of pairing regulated clinical offerings with premium hospitality promises more structured, long-term programs rather than one-off spa experiences.
Bottom line
The EBG–Carlton alliance, with Mrunal Thakur as its ambassador, blends star power with an ambitious wellness playbook. It signals a move toward conscious luxury and scalable wellbeing in India’s growing wellness-hospitality market — and sets the stage for a string of launches and campaigns that will be worth watching through 2026 and beyond.